Written by our Managing Director Nick Willsher, you will find a selection of frequently asked questions answered as well as some insight into our companies knowledge and experience since our launch in 2003.
If you are looking to book a DJ for a restaurant or bar, first we would suggest thinking about the music that would fit the theme of the venue. Once you have the music direction set then source the right DJ that understands your vision and direction. They can do this by providing a mix to see if it matches your brief.
To get started then you would start off at peak days and times with the DJ and then gradually expand the dates over time throughout the week. Having a DJ every day in a restaurant or bar every does add to your operational cost, but can really contribute to the atmosphere and experience of your guests as well as retain the customers and generate more revenue for the business.
Just recently I read that 'Twitter shares dive as losses widen' (Source BBC : http://www.bbc.com/news/business-38920856). This encouraged me to write another article like my Soundcloud.com one, this time on how I would change Twitter.
Our company does uses Twitter (even though it is not that popular in Hong Kong/ Macau) for marketing purposes every day. I have come up with my personal list of suggestions for Twitter on some changes on how they could potentially reduce their losses and hopefully turn a profit. Once again if any of these functions are already there, then great, but I have not found them yet.
1) Tagging. I always want to do lots of tagging in each tweet to let those know I am mentioning them as well as letting followers click on the link to view the person I am talking about. But if you do the wrong tag (the view / preview option is not clear enough), there is no edit function of a tweet so I find I have to copy it and then redo it with the correct tag. It should also come up with the most likely person based on the accounts that you are following.
2) Hash tags. Just like Instagram it should also show up hash tags that your account uses, so you do not have to type them out each time. Also giving related suggestions after you have selected a hash tag. This gives you the option to add more and then creating more social networking through the system.
3) Adverts on embedded tweets. Under each tweet that is embedded there should be a banner from Twitter advertisers. So therefore all of the tweets that get embedded on various websites will then become a platform for advertisers. The website then that is embedding the tweets can then setup their own Twitter account where there is a paid function not to show banners on the tweets that they embed. Which would be across each domain that they own/ manage/ select. To confirm their ownership they would need to include some code in the source code of each website to verify their management/ ownership.
4) Adverts in Twitter feeds. This can be found in the feed of the latest tweets a user reads and follows as well as their own individual or company tweet feed. The invidual or company also has the option to pay a fee to remove these adverts from their own feed as well as the feed of those that they follow and read each day.
5) Videos. Personally I do not put enough focus on uploading videos to Twitter. I am always reminded that Instagram and Facebook it is a lot more about the video content now. There should be a more prominent and highlighted option to add videos into Instagram. By having this feeds can be a lot more visually attractive and engaging than they currently are. Most of my feeds and the ones I follow are almost 100% text.
Written by Nick Willsher of www.entertainingasia.com.
The experience of a guest that has purchased a ticket can easily be ruined at public events where there is poor management of queues for the general public. Here are our tips for how to fix them.
Generally the different types of queues that you have at a public event are:
1) Entrance/ExitEntrances and exits are major points in the venue that need to be clear and in motion throughout an event. Security should be at both points making sure people know where to go, that they are keeping the route clear and not preventing people from getting in and out of the event smoothly. If there are queues and it is in constant motion, sometimes we place some performances by them to entertain the guests while they wait. This makes the queuing experience a bit more enjoyable before they get into the event and forget about the wait. The security is also there to make sure people don't jump the line, which if not monitored can cause disruption even before the guests have entered the event.
2) Food/BeverageOnce the guests are inside they will usually purchase food and drinks if available. First, at such a setup make sure you have clear lines and signage so people know exactly what they are lining up for and what the price is. Therefore they can get ready before they reach the counter or leave it and come back when they are ready with cash/coupons/card with credit.
Make sure you have enough staff, always bring in more than you think you will need, because the faster you turn around the food and beverage the more sales you will get with your captive audience. Don't forget that staff need to have breaks when working a high volume counter, especially if it is for a whole day, so schedule for this. You can also even have backup food and beverage counters that can be opened during the event if the demand is really high and then close them when it goes down.
Plan for every scenario that you can think of in advance, and that everyone knows what the plan is in advance, and what will happen if it comes to each scenario. For example if beer is running low, what is the solution? If the electricity cuts out, what is the plan to operate without it?
3) Cash Coupons/Card with CreditThis is similar to Food/Beverage, where you should make sure you have more than staff than you think you will need. For payments you would need to make sure you have adequate change, a credit card payment system as well as security to monitor the cash. If power goes down you would also need to plan on how you can continue without it, even if the process is slower.
To speed up the queuing process for this and any line you can also have staff going up and down the line letting people know what to prepare before they get to the counter as well as answering their questions. We have seen people line-up for 45 minutes and then when they get to the front of the line they realise they do not have the right payment method to pay.
4) ToiletsThe lines for toilets can build up quickly. To solve this issue it is good to have male and female security to let people know which stalls are available as well as to check on anyone that needs help. An onsite cleaner is also required in case there is a mess or the toilet is clogged so it can be fixed quickly and back in use.
5) VIP AreaThis is an area where it is likely the people within this area have paid a premium on tickets as well as tables. Therefore paying for this premium the customer would not expect to wait in the line. To manage this with the security you have hired you need to be very strict on those that enter that area at all times. Just because someone does not have the correct wristband early on during the event, it does not mean they can enter. There should be a set amount of wristbands just for those entering that area and limited to that so that the VIP is not over capacity and that all the VIPs enjoy the experience within that area of the event. Therefore there really should not be any issues with VIPs entering the area, unless of course they all arrive at the same time. If that is the case then the security and staff will need to talk to them and let me in a orderly line. Article by Entertaining Asia.
How I would change Soundcloud.comFirstly I want to make it clear that these are suggestions that I have, after been a long term user of the site and maybe these functions are already there, I just have not found them yet. I wanted to share my ideas with those online on what I feel would make Soundcloud.com (I site I use every day) just that bit better.1) Where the hashtag is currently located on the top right of a track should be a buy button. This should be a different colour so it stands out from all the others and encourages people to consider purchasing the track. Soundcloud.com should charge a very small amount for large volumes of clicks/ referrals to the accounts for this. The button should also have a drop down function if there are multiple locations where people can purchase the track. Where should the hashtag buttons go? This can go underneath the played and comments icons on the bottom right under the track.2) Part 2 of (1) is where when someone uploads a mix, they can actually put direct links to buy each track that is featured in that mix. This list would appear after the tracks description.3) I follow a lot of artists, but there are many that I want to get daily / weekly / monthly updates, but not my whole list like in my feed. In my profile it would be great to have A 'cloudie' list of those that I would want instant updates and or on a daily / weekly / monthly basis. Right now I have to click like to flag a track or mix and then check my like list to see if any of those artists have any updates.4) It would be great if there were some more mirrored servers within Asia so that the streaming/ access was a bit faster.5) Not really something that anyone particularly likes but actually have recorded ads in tracks that are more than 15 minutes. So if you have a DJ mix of 1 hour online then you would have 4 adverts played for 15 seconds during the mix, but not going over the track that has been uploaded.6) In 'discover' I would like to find artists by country. Being based in Hong Kong I am always looking to find local and talented producers and I am sure they are on Soundcloud.com. So if you could search by country, by popularity and what is new, this would keep me on the site a lot longer. For our page we want to share local talent, but takes quite a bit of time to find them.7) For those artists that have released quite a few tracks, but you want to get a teaser of each track, how about a function for that? Maybe something like Soundcloud.com mini mix'. This is where an artist can select some of their tracks in the backend of the site, select 10-20 seconds of the tracks they want to showcase into a mini mix. Then by clicking this at the top of the page you can to hear some samples of their tracks as well as listings what the tracks are and a function where they can click on each of them to hear more. This would be a lot better than an artist having to make a mini mix and then upload it themselves. With this function they can also change up their channel mini mix whenever they want to whatever tracks they have uploaded and change the order.8) Just a bit of extra fun where there is an option in the buttons under a track to include 'video' so people can click and watch a music video of that particular track.9) For artists that tour, how about integrating and partnering with a website like Bandsintown.com so that there is an extra tab on the page for people to find out when their favourite artist is coming to town.That is all for now, I am sure I am going to have more very soon!Written by Nick Willsher of www.entertainingasia.com.
Why are so many International artists booked on week days in Hong Kong?
The reason for this is usually one of three. Either that is the only day they are avaiable, the venue cost is lower during the week or the main and most common one that the artist fee is lower during the week.
A lot of nightclub events with International DJs happens usually during the week on a Thursday. This is because the artist would be looking for a higer fee on a Friday or Saturday and most nightclubs in Hong Kong are full on Fridays and Saturdays, so do not need to have the extra cost to fill up the club.
Article written by Entertaining Asia.
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