Entertaining Asia FAQ

Written by our Managing Director Nick Willsher, you will find a selection of frequently asked questions answered as well as some insight into our companies knowledge and experience since our launch in 2003.

 

We thought we would share our tips with our clients and friends in the Hong Kong restaurant and bar industry on some business activities (based on what our company does) that they can do while they are temporarily closed during the virus situation in Hong Kong.

1)    Google Business. Gain access to and manage your google business page. Make sure all of the details are correct and post some latest news about your food, drinks and venue.

2)    Link checking. Go through your social media pages and website to make sure that all links work and that if you had old promotions and broken links that these are fixed.

3)    Listings. Use google and other well-known search engines to Hong Kong and search for your restaurant / bar. Check all the listings information is correct, update your details including description and images if possible. Some you can edit yourself and others you would need to contact the relevant websites.

4)    Keywords. Search online by using the search engines for any key phrases that you think are relevant to your restaurant or bar such as ‘Craft beer bars in Lan Kwai Fong’. This is what they are looking for and where they plan to go. Also change the wording around as not everyone will use the same search word structure as you.

5)    Databases. Check your newsletter and guest databases to make sure it is up to date and organised so when you reopen you will reach all the right people with your latest news. If you do not have one then set on up. Mailchimp has a free service until you reach a certain number of subscribers.

6)    Calendar. Review your 2020 calendar and put together a tentative list of what events, promotions and activities you would like to hold at your bar or restaurant. Of course this is still uncertain, but at least you will have an idea and then you can see what you can prepare now for when you can confirm these plans.

7)    Upgrade and Repair. Of course deep cleaning of the whole venue would be the first thing to do. While the venue is temporarily closed, this is an opportunity when you can fix certain parts of the venue, from a broken air conditioner to installing new beer taps. Often being open 7 days a week for some venues, certain upgrades or repairs are quite difficult to do, especially when they are non-essential, but can improve the experience of the customers and the operations of the venue.

8)    Operations. Review procedures and processes to see what can be improved and updated to save time in the future and make things better for your staff.

9)    Market Research. Do some of your own research into where your restaurant or bar fits into the market and look at what gives you a competitive advantage and how you can achieve that.

10)    Suppliers. Reach out to your suppliers to get the latest pricing and products as well as find out what is new and available on the market that would be something worth offering to your customers when you reopen.

Finally do all look after yourselves and your teams!

Want to have a chat? For more information about what Entertaining Asia does in Hong Kong you can visit our website www.entertainingasia.com, call (852) 2815-7919 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..

We thought we would share our tips with our clients and friends in the Hong Kong event and entertainment industry on what you can do currently when most events and entertainment schedules are postponed.

1)    Google Business. Gain access to and manage your google business page. Make sure all of the details are correct and post some latest news about your food, drinks and venue.

2)    Link checking. Go through your social media pages and website to make sure that all links work and that if you had old promotions and broken links that these are fixed.

3)    Listings. Use google and other well-known search engines to Hong Kong and search for your business. Check all the listings information is correct, update your details including description and images if possible. Some you can edit yourself and others you would need to contact the relevant websites.

4)    Databases. Check your newsletter and guest databases to make sure it is up to date and organised so when you can announce your next event you will reach all the right people with your latest news. If you do not have one then set on up. Mailchimp has a free service until you reach a certain number of subscribers.

5)    Calendar. Review your 2020 calendar and put together a tentative list of what events and activities you plan to organise. Also include other companies events happening that may influence what you are planning so you can choose the right date/s. Of course this is still uncertain, but at least you will have an idea and then you can see what you can prepare now for when you can confirm these plans. In addition you can also put your tentative lead time schedule together on when you need to do what. This does not have to have a set date but your time frame can already be planned. For example: Launch online marketing 4 weeks before event.

6)    Upgrade and Repair. Review your company’s website, sales kit and company information to see what can be improved and updated. Usually we do this in December, but if you have not had a chance then why not do it now?

7)    Study. There are a lot of online courses to refresh yourself on certain business areas from event management to event marketing. We found all the courses on LinkedIn Learning very helpful and the month fee is not to much.

8)    Market Research. Do some market research to see what other event and entertainment companies are doing in the market as well as look at companies overseas to see if there is something you should be doing later in 2020.For example you can search for the latest trending event entertainment to the latest software for virtual events.

9)    Suppliers. Reach out to your suppliers to get the latest pricing and products as well as find out what is new and available on the market that would be something worth offering to your customers when you start organising or participating in events and entertainment bookings.

Finally do all look after yourselves and your teams!

Want to have a chat? For more information about what Entertaining Asia does in Hong Kong you can visit our website www.entertainingasia.com, call (852) 2815-7919 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..




With ever-increasing competition and customers’ ever-shortening attention spans, getting your establishment noticed in a crowded field is crucial. Restaurant and bar owners need to ensure they can be easily found online, and this means accurate, updated information on web listings, search engine optimised pages, and quality editorial and social media content to raise awareness.

You would be surprised what we have seen in the market – broken links, wrong phone numbers, old addresses, adverts for expired promotions. If you aren’t on the ball, customers quickly move on to the next.

For over 15 years, Entertaining Asia has been providing online marketing consulting for restaurants and bars in Hong Kong. Including:

1.    Search engine optimisation audit
2.    Listing management
3.    Content generation
4.    Advice on F&B partnerships
5.    Ongoing reporting

Get in touch for a consultation and we can put together a customised quote depending on the client’s needs. Reach out at This email address is being protected from spambots. You need JavaScript enabled to view it. or +852 2815 7919.

Below are 25 ideas in marketing an event for Hong Kong, but most of these ideas can actually be applied worldwide.


1)    Update your articles on google business.
2)    Update articles on LinkedIn profile and group or business page.
3)    Take advantage of local event discovery websites like www.wcity.com and www.hkclubbing.com that offer free event listings services.
4)    Create an info-graphic that could be shared.
5)    Offer a ticket giveaway to your event at the beginning and end it well before your event date.
6)    Create a YouTube account and post your video content.
7)    Speakers about your event and upload the videos to your YouTube account and Facebook.
8)    Setup a newsletter with subscribers and segment them to different interests.
9)    Hire a professional photographer and videographer which can be done through Entertaining Asia. With this content your get some much more response.
10)    Hire some KOLs to represent your event.
11)    Make your event marketing more about a discussion on what is happening, instead just providing information. Also tell a story.
12)    On Facebook adverts look for a lookalike audience that matches the types of people you are looking to reach. Also do A/B testing.
13)    Offer a limited amount of early bird tickets and make them easy to buy. The early people have purchased these, they then become your speakers and will let their network know they are already going.
14)    Try and meet people at other related events and let them know about yours.
15)    Use google analytics on your website to find out who is interested and then adjust your marketing based on that.
16)    Street Flyering and Human billboards. Hand out flyers in specific areas in the city where your market would be located. Entertaining Asia provides this service.
17)    Send out their information through Whatsapp broadcast to those you know that you think should attend.
18)    Create a hashtag so you can track the activities you do.
19)    Invest into a good designer as makes a lot of difference when marketing.
20)    Highlight all of the brands and sponsors involved in the event.
21)    Include the event in your email signature so that those you deal with each day will see it.
22)    Join related Facebook groups and post your event where allowed.
23)    When possible actually send direct mail in the post. Make sure the quality of the materials is not cheap, as that will reflect on your business.
24)    Invite local media specifically by name.
25)    Create content that will create FOMO (fear of missing out).

Looking for event marketing services? For further information please call us any time during our office hours from 10 am to 7 pm Hong Kong time at (852) 2815-7919 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. today.

We get asked this question almost every week for the last 20 years so we thought it would be about time we wrote about this subject.

There are a variety of reasons and we have outlined some of the ones that as a company (Entertaining Asia) has experienced over the years that may give a little bit of clarity to this question. Hopefully this creates more discussion within the local community on how we can find further solutions to have more amazing artists visit Hong Kong.