Written by our Managing Director Nick Willsher, you will find a selection of frequently asked questions answered as well as some insight into our companies knowledge and experience since our launch in 2003.
We get asked this question almost every week for the last 20 years so we thought it would be about time we wrote about this subject.There are a variety of reasons and we have outlined some of the ones that as a company (Entertaining Asia) has experienced over the years that may give a little bit of clarity to this question. Hopefully this creates more discussion within the local community on how we can find further solutions to have more amazing artists visit Hong Kong.
Read more: Why don’t all touring performing artists in Asia come to Hong Kong?
Below is an article written for hkclubbing.com, which we have republished for you all to read:
Every year there are actually more and more places for DJs to DJ in Hong Kong. Not like we actually have a lot more nightclubs for people to go to each year, but what we like to call multi-functional venues are popping up every month. These are venues that have food, reservations and seating, DJs until late, not to loud so you can talk to your friends as well as a wide variety of drinks on offer.
Read more: How DJs can get more bookings in Hong Kong
Just recently I read that 'Twitter shares dive as losses widen' (Source BBC : http://www.bbc.com/news/business-38920856). This encouraged me to write another article like my Soundcloud.com one, this time on how I would change Twitter.
Our company does uses Twitter (even though it is not that popular in Hong Kong/ Macau) for marketing purposes every day. I have come up with my personal list of suggestions for Twitter on some changes on how they could potentially reduce their losses and hopefully turn a profit. Once again if any of these functions are already there, then great, but I have not found them yet.
1) Tagging. I always want to do lots of tagging in each tweet to let those know I am mentioning them as well as letting followers click on the link to view the person I am talking about. But if you do the wrong tag (the view / preview option is not clear enough), there is no edit function of a tweet so I find I have to copy it and then redo it with the correct tag. It should also come up with the most likely person based on the accounts that you are following.
2) Hash tags. Just like Instagram it should also show up hash tags that your account uses, so you do not have to type them out each time. Also giving related suggestions after you have selected a hash tag. This gives you the option to add more and then creating more social networking through the system.
3) Adverts on embedded tweets. Under each tweet that is embedded there should be a banner from Twitter advertisers. So therefore all of the tweets that get embedded on various websites will then become a platform for advertisers. The website then that is embedding the tweets can then setup their own Twitter account where there is a paid function not to show banners on the tweets that they embed. Which would be across each domain that they own/ manage/ select. To confirm their ownership they would need to include some code in the source code of each website to verify their management/ ownership.
4) Adverts in Twitter feeds. This can be found in the feed of the latest tweets a user reads and follows as well as their own individual or company tweet feed. The invidual or company also has the option to pay a fee to remove these adverts from their own feed as well as the feed of those that they follow and read each day.
5) Videos. Personally I do not put enough focus on uploading videos to Twitter. I am always reminded that Instagram and Facebook it is a lot more about the video content now. There should be a more prominent and highlighted option to add videos into Instagram. By having this feeds can be a lot more visually attractive and engaging than they currently are. Most of my feeds and the ones I follow are almost 100% text.
Written by Nick Willsher of www.entertainingasia.com.
If you are looking to book a DJ for a restaurant or bar, first we would suggest thinking about the music that would fit the theme of the venue. Once you have the music direction set then source the right DJ that understands your vision and direction. They can do this by providing a mix to see if it matches your brief.
To get started then you would start off at peak days and times with the DJ and then gradually expand the dates over time throughout the week. Having a DJ every day in a restaurant or bar every does add to your operational cost, but can really contribute to the atmosphere and experience of your guests as well as retain the customers and generate more revenue for the business.
How I would change Soundcloud.comFirstly I want to make it clear that these are suggestions that I have, after been a long term user of the site and maybe these functions are already there, I just have not found them yet. I wanted to share my ideas with those online on what I feel would make Soundcloud.com (I site I use every day) just that bit better.1) Where the hashtag is currently located on the top right of a track should be a buy button. This should be a different colour so it stands out from all the others and encourages people to consider purchasing the track. Soundcloud.com should charge a very small amount for large volumes of clicks/ referrals to the accounts for this. The button should also have a drop down function if there are multiple locations where people can purchase the track. Where should the hashtag buttons go? This can go underneath the played and comments icons on the bottom right under the track.2) Part 2 of (1) is where when someone uploads a mix, they can actually put direct links to buy each track that is featured in that mix. This list would appear after the tracks description.3) I follow a lot of artists, but there are many that I want to get daily / weekly / monthly updates, but not my whole list like in my feed. In my profile it would be great to have A 'cloudie' list of those that I would want instant updates and or on a daily / weekly / monthly basis. Right now I have to click like to flag a track or mix and then check my like list to see if any of those artists have any updates.4) It would be great if there were some more mirrored servers within Asia so that the streaming/ access was a bit faster.5) Not really something that anyone particularly likes but actually have recorded ads in tracks that are more than 15 minutes. So if you have a DJ mix of 1 hour online then you would have 4 adverts played for 15 seconds during the mix, but not going over the track that has been uploaded.6) In 'discover' I would like to find artists by country. Being based in Hong Kong I am always looking to find local and talented producers and I am sure they are on Soundcloud.com. So if you could search by country, by popularity and what is new, this would keep me on the site a lot longer. For our page we want to share local talent, but takes quite a bit of time to find them.7) For those artists that have released quite a few tracks, but you want to get a teaser of each track, how about a function for that? Maybe something like Soundcloud.com mini mix'. This is where an artist can select some of their tracks in the backend of the site, select 10-20 seconds of the tracks they want to showcase into a mini mix. Then by clicking this at the top of the page you can to hear some samples of their tracks as well as listings what the tracks are and a function where they can click on each of them to hear more. This would be a lot better than an artist having to make a mini mix and then upload it themselves. With this function they can also change up their channel mini mix whenever they want to whatever tracks they have uploaded and change the order.8) Just a bit of extra fun where there is an option in the buttons under a track to include 'video' so people can click and watch a music video of that particular track.9) For artists that tour, how about integrating and partnering with a website like Bandsintown.com so that there is an extra tab on the page for people to find out when their favourite artist is coming to town.That is all for now, I am sure I am going to have more very soon!Written by Nick Willsher of www.entertainingasia.com.